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Your blog

Helpful articles that pull in new visitors.

A blog is just helpful articles on your shop’s website — it’s how strangers searching the web first discover you. Tasmin writes them in your voice, on topics your customers actually look up. You read each one and approve it before it goes live.

All features

Topics worth writing

Tasmin finds what to write about.

The hardest part of blogging isn’t the writing — it’s knowing what’s worth writing at all. Tasmin does that bit for you. It looks at what people are actually typing into Google around the things you sell, watches for seasonal moments — gift guides before the holidays, the “how do I…” questions buyers ask — and turns them into a short list of article ideas built around your range. You pick the ones you like, ask for something different, or skip the rest. They’re suggestions — the call is always yours.

  • It starts with real searches Tasmin looks at the questions and phrases people genuinely type into Google around what you sell — so an article has a real chance of being found, not written into the void.
  • It watches the calendar Gift guides before the holidays, “how to” questions after a purchase, seasonal moments as they approach — Tasmin lines ideas up while there’s still time to ride them.
  • It’s built around your range Every idea is tied to the things you actually sell, so the article you approve can point readers gently back to your products — not someone else’s.
  • A plain read on demand Each idea comes with a simple hint of how sought-after it is — “lots of people search this”, or a rough monthly figure — so you can weigh a big, broad topic against a smaller, ready-to-buy one.

These are suggestions you choose from — pick what fits, ask for a different take, or skip any that aren’t for you. The demand figures are illustrative, to show the idea; search interest shifts, and no one can promise a spot on Google. Whatever you pick, Tasmin drafts it for your approval before a word goes live.

The article itself

A full, genuinely helpful post — written the way you would.

This is the part that matters. Tasmin doesn’t draft a thin paragraph and call it a blog post — it writes a proper article of around 900 to 1,000 words: a real title, a warm opening, clear headed sections, and a natural close — the kind of piece you’d write yourself if you had a free afternoon. It comes with the fiddly bits done for you too — the short summary that shows under the title, and the tags that file it neatly. You read the whole thing, change any line you like, and it only goes live once you say yes.

The wording above is just an example to show the shape of it. Your articles read in your voice, on your topics — and nothing is set in stone. Change a heading, rewrite a line, swap the closing link, or send it back for another go. It’s your article; Tasmin just gets the first draft off your plate.

Written to be found

Built to show up on Google — and to walk readers to your shelves.

A lovely article does nothing if no one ever finds it. So Tasmin writes each one to be discovered: it weaves the exact phrase people type into Google naturally through the writing, sets the title and summary line that show up in the search results, and gives the article a clear shape that’s easy to read. Then — inside the piece — it quietly links to the right products you sell, so a reader who’s interested can go straight to them. It helps you get found and get read. Where you land in Google is always up to Google — but every article is built to give you the best shot, and nothing goes live until you’ve approved it.

  • The phrase people search, woven in Tasmin finds out what your customers actually type into Google — say “how to care for ceramic mugs” — and threads that phrase naturally through the article, the way you’d say it out loud. No awkward keyword-stuffing.
  • The title & summary Google shows When your article appears in a Google search, it shows a clickable headline and a short grey summary underneath. Tasmin writes both — clear, honest and inviting — so the right person is more likely to click through to you.
  • A clear, easy-to-read shape Headings, short paragraphs and a sensible order — so a reader (and Google) can see at a glance that the article genuinely answers the question. Easy to skim, easy to trust.
  • Quiet links to your products Inside the writing, where it actually fits, Tasmin links to the products you sell that match. Helpful first — never pushy — so an interested reader can step straight from the article to the thing they’d buy.

A steady stream

A rhythm, not a one-off.

Most shop blogs go quiet after week two. Tasmin keeps a few articles drafted and ready at all times, and publishes to your own Shopify blog on the rhythm you set — say a couple of articles a week. It only ever publishes the ones you’ve approved, on the dates you’ve agreed. So your blog actually keeps going, building up week after week into a library of helpful articles that quietly keep working for you.

The upkeep

Articles that keep working — long after you wrote them.

Writing an article is the easy bit. The hard bit is the upkeep nobody ever gets round to: last year’s posts go stale, a link breaks, the facts drift, and a piece that once did well quietly slips down Google. Tasmin does that tidying for you — it refreshes older articles so they stay accurate and keep getting found, gives ones that are sitting just off the first page a nudge to climb, and can turn a good article into a social post so it works twice. And it shows you which articles actually drive sales, so you know which ones to write more of. The on-site upkeep — the refreshes and nudges — runs automatically once you switch it on, every change logged and reversible; anything that goes out to your customers, like a social post, waits for your yes.

  • Refreshed so it stays found Older articles get a once-over — facts checked, dates and wording brought up to date, broken or out-of-stock links fixed. Fresh, accurate posts tend to keep showing up on Google; stale ones fade. This is the maintenance most shops never find time for.
  • A nudge for the near-misses Some posts sit just off the first page of Google — close, but not quite there. Tasmin spots those and gives them a small, honest lift: a clearer answer near the top, a few helpful links from your other articles. No tricks, no guarantees — a sensible push.
  • Made to work twice A good article is full of ideas worth sharing more than once. Tasmin can turn it into an Instagram or Pinterest post — even a carousel — so the same effort reaches people who’d never have found the article. Drafted for you, posted on your yes.

A quick, honest note: nobody can promise a spot on Google — not us, not anyone. What Tasmin does is the steady, sensible upkeep that gives good articles their best chance. The repurposing happens on the Social side →, where you approve every post before it goes out.

You approve every article before it goes live. Tasmin drafts each one and lines them up in one tidy list — you read, edit a line, or skip it. Nothing appears on your website without your yes.

The blog you keep meaning to start

Most shop blogs go quiet by post three.

You start with good intentions — a post or two — and then life gets busy. The blog freezes on a “Hello world” from two years ago, because keeping it going week after week is a job in itself. Tasmin takes that whole job off your plate: a steady stream of helpful articles drafted in your voice, right alongside your email, social and Google work — all in one app. You still read and approve every article before it goes live.

The usual way

A blog that starts — then goes quiet

  • Post 1 · “Welcome to our blog!” Two years ago
  • Post 2 · half-written draft Never finished
  • Then… life got busy No time, no system
  • Or… the blog just sits empty Last post: 2 years ago

Good intentions, no time, and a blog that goes quiet the moment life gets busy — so it never does the job you hoped it would.

1 Connect your shop A few clicks links your Shopify store. Tasmin learns your voice from what’s already there — no setup project, no onboarding call.
2 Pick the topics Tasmin suggests articles around what your customers search for. Choose the ones you like, ask for something else, or skip any that don’t fit.
3 Approve & publish Read each draft, tweak a line if you like, and approve. It goes live on your website on your yes — and Tasmin lines up the next one.

Tasmin keeps your blog going in the same app as your email, social and Google work — a steady stream in your voice, not a one-off you have to chase. You approve every article before it goes live.

Explore more

One app, every surface.

Showing up on Google Get found by searchers Tasmin tidies the words behind your pages so the right people find your shop on Google. Explore → Social Posts, written & scheduled Instagram, Pinterest & Facebook — drafted for you, posted on your yes. Explore → Brand voice It sounds like you How Tasmin learns your voice so every article reads like you wrote it. Explore →

FAQ

Questions, answered.

Do articles publish to my website automatically?

No. Tasmin drafts each article and lines it up in one tidy list. You read it, tweak a line if you like, and it only goes live on your website once you approve it.

How long are the articles?

Usually around 900 words — full, genuinely helpful pieces, not thin filler. Long enough to actually answer the question your customer searched for.

Will Google treat these as AI spam?

They’re written in your voice, on real topics your customers search for, and aimed at being genuinely useful — which is what search engines reward. And since you read and approve every one, nothing thin or off-brand ever goes out.

How does Tasmin choose what to write about?

It looks at what people are actually searching for around the things you sell, then suggests article ideas built around your range. You can pick from the suggestions, ask for something different, or skip any you don’t fancy.

How often does it publish?

You set the rhythm — say a couple of articles a week. Tasmin keeps a few drafts ready and publishes the ones you’ve approved to your Shopify blog on schedule, so the blog actually keeps going instead of stalling.

Does it link to my products?

Yes — where it’s genuinely helpful, Tasmin links to the right products inside the article, so an interested reader can go straight to buying. Helpful first, never pushy.

What happens to my older posts?

Tasmin refreshes them so they stay accurate and keep showing up on Google, and nudges posts sitting just off the first page. It can also turn a good article into a social post or carousel — so one piece of work goes further. When it rewrites an existing post it queues the change for your review first; the upkeep is all logged and reversible, and anything that goes out to your customers, like a social post, waits for your yes.

Articles that bring new visitors in.

100 credits waiting when we open · You approve every article.