Intelligence
Know what’s working — and what to do next.
Tasmin watches how your shop is doing — what’s getting found on Google, where your visitors come from, which posts land — and turns it into a short weekly briefing in plain English, with the few moves worth making.
Good morning — here’s your week.
“Your ‘oat-glaze mug’ pages are climbing on Google, and last week’s journal post is bringing in steady visits. One thing to watch: a couple of older pages slipped. Here are three quick moves.”
Suggested this week
A 2-minute read, every Monday.
The Monday read
Your week, in two minutes.
Not a dashboard you have to decode — a short, plain-English read. Every Monday Tasmin looks over how your shop did and writes you a synthesis: what’s working, what’s worth a look, and the two or three moves worth making this week. The opposite of charts you’re left to interpret. And any time in between, you can just ask — Tasmin knows your store, your data and your goals.
It always comes in the same three honest parts, so you know where to look:
- What’s working The pages climbing on Google and the posts bringing steady visitors — so you can lean in.
- Worth a look Something that slipped this week, or a quiet page that could be doing more — gently flagged.
- Do this week The two or three moves worth making. Pick one and Tasmin drafts it — you approve before anything goes live.
Synthesis, not charts. The numbers come from things you already own — your Google Search Console and your Shopify shop. No spreadsheets, no extra setup. Tasmin reads them so you don’t have to, and only ever suggests. You decide.
Morning. Here’s how last week went.
Your “oat-glaze mug” pages keep climbing on Google rising — and the studio journal post is bringing a steady flow of visitors.
A couple of older pages slipped down Google this week slipped — nothing alarming, but a small refresh could win them back.
A 2-minute read, every Monday · figures are illustrative · nothing happens until you say yes.
Showing up on Google
Where you show up on Google — and which way it's moving.
Tasmin keeps a quiet eye on the pages people find you by on Google, and checks back week after week — so you can see what's holding its place and what's quietly slipping. No spreadsheets, no jargon: just your pages, where they sit, and the direction they're heading. Where you land is always Google's call. Tasmin's job is simply to make sure nothing creeps up on you.
Sample numbers, shown to illustrate the view — not a promise. Positions move week to week; this is the trend, not a guarantee. Where you land is up to Google.
- Your pages, not a wall of numbers Tasmin shows the pages people actually find you by on Google, written in plain words — where each one sits and whether shoppers are likely to spot it.
- Watch it rise or slip — no surprises Each week Tasmin checks back and draws a small line of where a page has been. A green line climbing means it's gaining ground; an amber one dipping means it's quietly slipping — caught early, while it's easy to help.
- It points to what needs a hand When a page starts to slide, Tasmin flags it in your weekly briefing with a one-click move to make — then drafts the fix and lines it up for your yes.
The numbers come from Google Search Console and your Shopify store — things you already own. No spreadsheets, no extra setup, nothing to plug in.
Where they come from
Where your visitors come from.
Every shop has a few places its visitors arrive from — Google, Pinterest, a link in an email, someone typing the address straight in. Tasmin reads that for you and lays it out in plain terms, so you can see what’s pulling its weight and lean into it. No charts to decode, no jargon — just where people came from, this month.
- See what’s working, in plain terms A simple ranked list of where your visitors arrive from — biggest first. No spreadsheets to open; the numbers come straight from your Google Search Console and your Shopify store, which you already have.
- Quiet winners, spotted for you Sometimes a source grows without you noticing. Tasmin points it out — “Pinterest’s quietly become a top source” — so you can do more of what’s already working.
- No money talk — just visits This view is only ever about how many people came and where from. It won’t pretend a post or a page earned you anything. It’s an honest read of your reach, nothing more.
When a source is clearly pulling its weight, Tasmin will suggest leaning in — say, a few more pins — and draft it for you to approve. Nothing goes live until you say yes.
Pinterest’s quietly become a top source — up over the last few weeks. Worth leaning in with a few more pins.
Sample numbers, shown to illustrate the view. Visits and where they came from only — never sales.
Demand you're missing
Opportunities worth chasing.
There are things people are searching for right now — topics, questions, the exact words they type into Google — that your shop could be a perfect match for, but isn't showing up for yet. Tasmin spots that missing demand and turns each gap into one simple move: write a short post, add a page, freshen a listing that's a little thin. The opportunity is real; whether you chase it is entirely your call.
One click drafts it; nothing publishes until you say yes. Sample searches, shown to illustrate the view.
- It reads the demand you can't see Tasmin watches what people search for around what you sell — using the Google data and the shop you already have — and notices the topics where there's real interest but you're nowhere to be found. No spreadsheets, no extra setup.
- A gap becomes a single move Each opportunity comes with one clear thing to do: write a short post, add a page, or freshen a listing that's gone thin. No long to-do list — just the move that fits the gap, ready when you are.
- You decide; Tasmin drafts Clicking an opportunity doesn't publish anything. Tasmin writes you a draft and waits — you read it, tweak it, and only then does it go live. The opportunity is yours to take or leave.
Every opportunity here starts as a draft for your eyes only — you choose which to run, and you can undo it any time. Anything that reaches your customers waits for your yes.
An opportunity is real demand you're missing — not a promise. Filling a gap gives a topic its best shot at being found by the right people; where you land is always Google's call, and we'd never pretend otherwise.
The action loop
From a number to a done thing.
This is what makes Intelligence different from a dashboard. A dashboard shows you a number and leaves you to it. Tasmin shows you the number, then offers the next step — and that step runs all the way through. One click, Tasmin drafts the thing, you read it and approve it, it goes live, and next week’s briefing tells you how it’s doing. You stay in charge of the one step that matters: saying yes.
- Not a dashboard — a command centre Numbers on their own don’t help anyone who isn’t a data analyst. Tasmin reads them for you and tells you the one or two moves worth making this week — in plain words, with a button beside each.
- Every insight has a next step Spotted a search people use to find shops like yours but you’ve nothing for it? Tasmin drafts the blog post. A page slipping on Google? It drafts a tidy-up. The suggestion and the doing are the same loop.
- You approve — always Tasmin drafts; you decide. Nothing goes live until you’ve read it and said yes, and you can edit or set it aside. Then it keeps a quiet eye on how it does, ready with the next move.
Tasmin never ships anything on its own. It does the watching and the drafting; you keep the final word at the one step that matters.
People are searching “gifts for tea lovers” — and you’ve nothing for it yet.
You decide it’s worth a go.
OpenWritten in your voice, waiting for your yes.
Published — and Tasmin’s keeping an eye on how it does, ready with next week’s move.
Sample search and draft, shown to illustrate the loop — not a promise. You approve every step.
Tasmin suggests — you decide. The briefing points at the few moves worth making, but nothing happens on its own. You pick what to act on; when you do, Tasmin drafts it and waits for your yes before anything goes live.
Why it's different
Not another dashboard you'll never open.
Most analytics hand you walls of charts, graphs and jargon — and never tell you what to actually do, so after a week or two you stop looking. Tasmin reads them for you and hands you the two or three moves worth making. A quiet Monday read instead of a chore you avoid.
Charts you never read
- Walls of charts and graphs
- Jargon you have to decode
- No idea what to actually do
- So you stop opening it
Lots to look at. Nothing to act on.
Good morning. Two things worth doing this week.
- Your “linen napkins” page is rising on Google Open
Write one short post about it to push it further.
- Your “gift sets” page slipped a little Open
Freshen its wording — Tasmin has a draft ready.
- Tells you the 2–3 moves that matter
- Plain English, no jargon
- Every move is one click — Tasmin drafts it, you approve Approve
A 2-minute plain-English read, every Monday. Figures here are illustrative.
The briefing shows where you’re showing up on Google, how many visitors you’re getting and where they came from, and which pages are rising or slipping — never sales figures. It’s built from what you already own: your Google Search Console and your Shopify shop, with no extra setup. Tasmin only ever suggests — you decide, and nothing goes live until you say yes. Every figure shown here is illustrative.
Explore more
One app, every surface.
FAQ
Questions, answered.
Does it tell me how much a post earned in sales?
A rough guide, not a precise figure. For your blog, Tasmin can show the revenue from visits that arrived through an article and bought on that same visit — a last-click, single-visit number from Google Analytics. It’s a signal for which posts pull their weight, not full attribution: it won’t credit someone who read a post, wandered off, and came back a week later to buy. Beyond that it sticks to what it can see honestly — visibility on Google, visitors, and where they come from.
Where do the numbers come from?
Two places you already own: Google Search Console (how your pages do in Google search) and your own Shopify store. Tasmin reads them and writes the summary — no extra setup or spreadsheets on your end.
How often do I get a briefing?
Once a week — a short read every Monday morning. It takes about two minutes, and you can check the full numbers any time you like.
Do I need to be a numbers person — and do I stay in control?
Not at all — it’s plain English, no jargon. And nothing happens on its own: Tasmin only suggests. When you pick a move to act on, Tasmin drafts it and waits for your yes before anything goes live.
What happens when I act on a suggestion?
You click “Open” and Tasmin drafts the actual thing — a blog post, a pin, a page tidy-up — and lines it up for you. You read it, change anything you like, and approve it. Then it’s live, and next week’s briefing re-reads your store’s data, so any shift shows up there. A number you’d have scrolled past becomes a finished thing.
Is this just Google Analytics with a nicer face?
No. Analytics hands you charts and leaves you to work out what they mean. Tasmin reads them for you and gives you the two or three moves worth making — in plain words — and each one is a single click to act on. It’s a plan, not a wall of graphs.
How is the weekly briefing different from asking the Advisor?
They’re two ways to the same brain. The briefing is the push — every Monday it brings you the two or three moves worth making, without you asking. The Advisor is the pull — ask it anything, any time, and it reads the same data to answer on the spot and draft what you approve. Most owners skim the Monday briefing, then open the Advisor when a question comes up mid-week.
Can I still see the full numbers if I want to?
Yes. The briefing is the two-minute read, but the detail is always there underneath — where you show up on Google, how your visits are trending, where people come from. Glance at the summary or dig in; it’s up to you.
See what’s working — in two minutes a week.
100 credits waiting when we open · Tasmin suggests, you decide.