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Social

Social posts, ready when you are.

Tasmin writes the little posts that show your products on Instagram, Pinterest and Facebook — the caption, the friendly wording, the hashtags — and lines them up at good times so your shop never goes quiet. You read each one and approve it before it posts.

All features

Where it posts

Three places your shop gets seen — Instagram, Pinterest and Facebook.

These are the three corners of the internet most small shops find their people. Tasmin writes a post for each — shaped to suit that channel — and lines them up for you. It’s the same draft-and-approve loop everywhere: Tasmin drafts, you read it, tweak a word or skip it, and nothing goes live until you say yes. (No TikTok for now.)

Instagram As often as you like

A caption and hashtags for one of your product photos.

You give Tasmin a photo of a product; it writes a warm caption in your voice and a tidy set of hashtags — the # words shoppers tap to discover posts like yours. You set how often it posts and approve each one, so your feed keeps exactly the rhythm you want.

Pinterest A few a day

Pins of your products, filed onto the right boards.

A “pin” is simply a Pinterest post — an image that links back to your shop. Tasmin pins your products to the boards they belong on and describes each one the way people actually search, so a shopper hunting for a gift can stumble onto you.

One loop, three channels. Wherever Tasmin posts, it works the same way — it drafts, you approve. Every post lands in one tidy list for you to read over a coffee, edit a line, or skip. You set the pace on every channel — post as often as you like — and nothing reaches your followers without your yes.

Captions & hashtags

The caption, written in your voice — hashtags chosen to match.

Hand Tasmin a product photo, or just pick a product from your shop, and it writes the caption for you — warm, on-brand, and often with a little question on the end to invite replies. It adds a tidy set of hashtags (the #words that help people searching for what you sell stumble onto your post), picked to suit that particular photo. And because nothing should ever feel copy-pasted, it varies the hashtags from post to post — so you’re not stamping the same block on everything. You can add or remove any of it, and nothing goes live until you’ve read it and said yes.

  • 1

    Give it a photo, or pick a product

    Upload a snap from your phone or choose something from your Shopify catalogue. Tasmin reads the picture — the colour, the mood, what’s actually in it — so the caption fits the post rather than reading like filler.

  • 2

    It writes the caption in your voice

    You usually get a couple of takes to choose from — say a warmer one and a more playful one — each ending with a gentle question to nudge a reply. They sound like you because Tasmin writes from your brand voice, not a generic template.

  • 3

    A tidy set of hashtags, varied each time

    Tasmin adds a small mix of hashtags suited to that post — a few broad, a few specific — to give people searching a better chance of finding you. It rotates them so you’re never posting the same block twice. Add or drop any you like before you approve.

Carousels & visual posts

One photo becomes a proper little post.

A carousel is an Instagram post people swipe through — a cover slide and a few more behind it. They tend to hold attention longer than a single image. Hand Tasmin one product or one idea and it builds the whole thing: it lays out the slides — a clean cover and a few on-brand slides — and writes the caption and hashtags. A single photo turns into a “3 ways to style it”, a new-arrival reveal, or a quick how-to. As always, you read it and approve it before it posts.

A carousel earns its place when one image isn’t enough:

  • A new-arrival reveal A cover that says “just printed”, then a slide or two showing the shot and the frame. A proper little launch from one image.
  • The story behind the shot Where it was taken, the light, the moment it was caught — a few swipeable slides that turn a print into something people want to own.
  • Room by room The same print styled in different spaces — hallway, bedroom, studio — so a buyer can picture exactly where it lives.

The content planner

Your week, laid out — and balanced.

Tasmin lines your whole week up on one calendar — posts and pins across every channel, at sensible times. Drag anything to another day, and when the week leans too hard one way, Tasmin says so and offers a fix. You set the rhythm; you approve every post.

  • Your whole week, at a glance Every post and pin laid out Monday to Sunday, colour-keyed by channel.
  • Drag to reschedule Move any card to another day — its time of day comes with it. Nothing posts until you approve.
  • Improve this week Tasmin spots a week that leans one way or bunches up, and offers one calm fix.

A sample week — you set the cadence, drag anything to another day, and nothing posts until you’ve approved it.

What’s working

Social that learns as it goes.

Posting is only half of it — the other half is noticing what lands. Tasmin reads the numbers from Instagram and Pinterest and tells you, in plain English, how your posts are doing: how many people saw them, who liked or saved them, and which one did best this week. Then it leans into what works — favouring the boards, the formats and the hashtags your audience responds to most. You approve every post, as always — Tasmin adapts what it drafts, never what goes out without your yes.

  • Reach & impressions How many people saw your post (reach), and how many times it was shown in total (impressions). The simplest measure of how far a post travelled.
  • Engagement The likes, saves, comments and shares a post earns. Saves matter most on Pinterest and Instagram — they’re people tucking your product away to come back to.
  • Top post this week The one that landed best, with a note on why Tasmin thinks it worked — the angle, the photo, the wording — so the next drafts borrow from it.
  • A steady posting rhythm Tasmin spreads your posts across good times through the week at the pace you set — so your shop stays seen, as busy or as calm as you like. You set the cadence; drag any post to reschedule.

This is about visibility and engagement — getting seen and getting a response. It’s a guide to what your audience likes, not a promise of sales. You’ll always have the bigger picture too: see it pulled together in your weekly briefing →

You approve every post before it goes live. Tasmin drafts and lines them up in one tidy list — you read, tweak a line, or skip it. You set how often it posts, and there’s no posting behind your back: nothing reaches your followers without your yes.

Already using a scheduler?

Your scheduling and your writing, in one app.

If you already line up your Instagram, Pinterest and Facebook posts with a separate scheduler, Tasmin does that same job — and writes the posts for you too. Connect your channels and it takes over the drafting and scheduling you were doing by hand, so it’s one login and one app for both. You still approve every post before it goes live.

Connect your channels

Link your Instagram, Pinterest and Facebook the same way you connected them to any scheduler — a few taps, no copying tokens around. Your boards and pages come across so Tasmin knows where each post belongs.

Set your cadence

“Cadence” just means how often to post. Tell Tasmin the rhythm you want — say a couple of Pinterest pins a day and an Instagram post or two — and it fills the week around that. You set the pace, and every post waits for your yes, so your feed stays exactly as busy as you want.

Approve & go

Tasmin drafts each post in your voice and lines it up in one tidy list. You read it over a coffee, tweak a word, skip what you don’t fancy, and approve the rest. Nothing reaches your followers until you say yes.

No need to cancel your old scheduler on day one — keep it running while you settle in, then switch off whatever Tasmin now covers. Sample posts and timings here are illustrative; Tasmin posts to Instagram, Pinterest and Facebook (not TikTok), and you approve every post before it goes live.

Explore more

One app, every surface.

Blog Posts that pull people in Tasmin drafts blog posts that help shoppers find you — written in your voice. Explore → Brand voice It sounds like you How Tasmin learns your voice so every caption reads like you wrote it. Explore → Intelligence Know what’s working A weekly briefing on what’s landing and what to do next. Explore →

FAQ

Questions, answered.

Does Tasmin post on its own, without me?

No. Tasmin writes the posts and lines them up, but nothing goes live until you read it and approve it. You can tweak a word or skip a post entirely — you stay in control of everything that reaches your followers.

How often will it post to Instagram?

As often as you like — you’re in control. You choose the cadence, and because you approve every post before it goes live, your feed stays exactly as busy or as calm as you want.

Do you post to TikTok?

Not at the moment. Tasmin posts to Instagram, Pinterest and Facebook — the places most small shops find their people.

Does it write the hashtags too?

Yes. Each draft comes with a tidy set of hashtags chosen to suit the post — so people searching for what you sell have a better chance of finding you. And it varies them post to post, so you’re not repeating the same block. You can add or remove any before you approve.

Can Tasmin make Instagram carousels?

Yes. Tasmin can turn a product or idea into a multi-slide carousel — it lays out the slides and writes the caption, so a single photo becomes a proper post (a “3 ways to style it”, a new-arrival reveal, a quick how-to). You approve it before it goes live.

Can I set how often it posts, and the times?

Yes. You choose the cadence — say a couple of pins a day and an Instagram post or two — and Tasmin lines them up at sensible times on a calendar you can see and drag to reschedule. You’re in control of how often it posts on every channel.

Can I bring my scheduling over from another tool?

Yes. Connect your Instagram, Pinterest and Facebook and Tasmin takes over the drafting and scheduling you were doing elsewhere — so it’s one login and one app for both the scheduling and the writing.

Your shop’s posts, written for you.

100 credits waiting when we open · You approve every post.